Thursday 2 May 2019

Advertising

  • Old Spice
  • Lucozade
  • Shelter (Charity)
Marketing
  1. Creating awareness
  2. Interest
  3. Desire to purchase the products
  • PRICE
  • PRODUCT
  • PROMOTION
  • PLACEMENT

USP- Unique selling point, to help create a memorable advert to improve brand image (word of mouth).

Features of Adverts:
  1. Copy 
  2. Headline
  3. Subheading
  4. Slogan
  5. Logo
  6. Central image
  7. Typography
  8. Brand identity
What do we analyse?
  • CLAMPS
  • Audience
  • Representation
  • Shot/lighting
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