Media Framework: Audience

Demographic Profiling

this is used to group audiences into categories. it help target adverts to the right people as more expensive thing would be based towards group A,B,C1 and cheaper things toward C2, D, E as they would have less money spare.

psychographic profiling

these are categories of different personalities of people. this also helps target adverts to right type of people who are most likely to be interested in the product.

Target Audience

targets audience by age and gender more wide of an audience

Niche Audience

this is a specific audience (e.g. some one who likes bird-watching)

 Audience Response