Tuesday, 6 November 2018

Stereotypes and Readings

Stereotype
visual shortcut but is often not true and offensive
Archetypes
the ultimate stereotype,(dumb blonde) is more basic
Counter-types
A representation that challenges traditional stereotype

Oppositional Readings
when an audience reads a text in the opposite way the media intended it to.
Negotiated Readings
When an audience is allowed to bring their own experiences alongside the medias intentions (when it is left more for you to decide what you think) different audience might have different readings
Preferred Readings
when an audience reads a text in the way that media intended it to


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1 comment:

  1. GBHSmedia22 November 2018 at 02:45

    Label theorist (Stuart Hall in the title as its his theory) and label representation.

    ReplyDelete

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