Introduction

Media Forms

Media comes in many different forms such as Television, Music Video, Radio, Advert, Film, Internet, Magazine, Newspaper, Video Games. these are all controlled by companies and can effect ours lives daily.

Television: The vampire diaries

Music Video: Titanium (David Guetta)

Radio: Radio 1

Media Framework

LANGUAGE

INDUSTRY

AUDIENCE

REPRESENTATION

Adidas Originals Advert

L- they use the camera to make the advert appealing to the eyes this is done by the editing and colors used. they also use vectors to engage the viewer to follow a path to the products of the company. they have also used Frank Sinartas song My Way which is well known to many audiences and has been updated to suit the context to the advert.

I- the brand of Adidas has clearly been presented to the audience to show what products they make and who their audience is. they show their products which is mostly clothing and shoes which is aimed toward casual/sports wear. this would interest people who like that sort of style or play sports which would mean for Adidas that the advert would be successful as would get new customers to buy their products.

A- Adidas has shown who they want their target audience to be for using people in the video in relation to their wealth which shows the product are at an affordable price, the ethnicity/gender/ age showing it is for both genders and based to round a younger and fitter audience as the advert used a lot of celebrities to have a younger following base. it also shows that it is a sports brand as well as causal brand this would give a wide audience for who they expect their customers to be. the advert shows how you can wear their products for any background

R-they have shown the brand to be for every one one matter where they come from, it shows each person having their own individual style and wearing the brand. they have used celebrities as well to show that they wear it so fans would spent money as they would want  the "in things" that they have. they have shown how people are confident and enjoy wearing the brand which would make the audience want to buy it as they would feel "associated" and feel the same as the people in the advert.