Semiotics

Semiotics - Study of signs

• message
• Photos 
• videos
• calendar
• notes 
• music

Hybrid: combination of two genres for e.g romcom, action adventure
Semiotics: is the study of sings and also of anything which stands for 'something else'.
Denotation:  what we see when we look at an image (what it is)
Connotation: what we understand from this image. (what other meaning it has.)

Connotation on a Netflix poster.

 we can see half the sky is set at night time, this tells us that bad things will happen as it gives an unknown and mysterious vibe. the other half of of the sky is filled with fairy light and demonic scratch letters, this relates innocence with evil showing that this will be a main theme of the series as it takes up a large proportion of the poster. there is also a black border that reaches in and turns into twisting lines, this black looks to represent darkness which reaches in towards the main characters. the background also has a old shed and intimidating fence with a warning sign, this give a creepy vibe as there could be anything in the shed which could be dangerous. the fence also shows secrecy and hidden danger. in the middle we can see a character with their hand out and a angry look on their face, this gives the idea that this character is powerful and important and most of the events will be based around them.

1. brand identity
   The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
2. cross-platform
   The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
3. endorsement
   The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
4. ethos
   The purpose, attitude and beliefs of a person or an organisation.
5. media convergence
   When audiences use one platform to consume various types of media texts.
6. media format
   A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
7. media platform
   A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
8. media text
   Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
9. niche audience
   A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
10. public service broadcasting
    Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
11. smartphone
    A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
12. tablet
    A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.